Making slides can be as easy as ABC, by just writing lines and lines of text. Yet, making good slides is also as difficult as publishing a bestseller. How do you hold attention?
For sure, you'll easily lose your audience with cluttered slides full of bullet points, like mine 20 years ago.
Today, I keep my slides simple. Remember, simple doesn't mean simplistic. Your text can still be visually appealing by observing simple design principles of contrast and alignment. So, why a change from text-heavy bullet-point to text-light visually-appealing slides? Thanks to this gentleman Nicholas B. Oulton (author of Killer Presentations) who visited Singapore in 2005 to bid for a government project. My team was fortunate to learn from him firsthand at a breakfast talk that marked a turning point in our marketing presentations.
Effective doesn't have to be decorative. Instead, designs must be intentional, strategic, and sticky. Why? For marketing presentations, the audience might not be the key decision-makers and have to go back and re-present your message. As for training slides, learners can better retain and recall information they learn in the class to apply in their work environment.
You can Make Photogenic Slides too — eye-catching slides that leave a longer impression on your learners. Are you ready to take the challenge and experience the change in slide making?
Here are 7 tips for a start.
VISUAL Presentation Principles: 7 ways to engage your audience in your next presentation (click on image to enlarge)